HC Goes Nuts

There’s something endearing about a chocolate that doesn’t take itself too seriously.
With Almond Rocks as the star and marquee product, we built a world that felt a little nutty, a little nostalgic, and completely our own. This isn’t a campaign - it was a product story sketch. A series of comics where the product got to laugh, live, and occasionally, fall in love.
We called it HC Goes Nuts. And the name stuck. Literally and in memory.