About
About Me
Hi I am Anuja! I’m an illustrator & Brand Storyteller.
I was born and brought up in Bombay (now Mumbai), currently living and shuttling between Mumbai and Hyderabad.
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Working globally on projects!
Expertise
Brand Identity that portrays Brand Story, & Vision.
Laying the foundation and culture of a brand - visually!
Creating a visual strategy roadmap to help brands express their backstory.
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Creating mascots to improve the story telling experience.
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Illustrations that make corporate events cool and conversation starters!
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Bringing out the ilustrations in the packaging, design and overall Brand Communication.
Merchandise Illustration and Design
Transforming Heirloom recipes into Books that become a part of family tradition.
Capturing essence of the personal / brand story and creating comic strips for personal and social media communication
Experience
Founder @ AJ Design Studio 2017
Thus the launch of this studio became natural dream-come-to-life. What began as a solo passion is now evolving into a dedicated practice where I am now developing a creative team to help others tell their own stories. From crafting brand mascots to bespoke wedding stationery and recipe books, we focus on transforming stories into meaningful design
Co-founding an artisanal brand alongside my family was my introduction to the world of creative entrepreneurship. Over the years, I’ve had the privilege of shaping our entire visual identity, personally building the brand's language and every piece of packaging from the ground up. This hands-on journey within our family business is what ultimately sparked my passion for design and professional storytelling, and I continue to creatively grow it to-date.
Follow My Socials
Hi I am Anuja! I’m an illustrator and a brand's storyteller!
I am born and brought up in Bombay (now Mumbai), working globally on projects!
I’ve spent over 15 years working in design and brand communication for my family run business - an Artisanal Chocolate Brand - Harsh Chocolates (operational since 2001). I design every pack with love for packaging, detail, and storytelling!.
​I draw a lot! Most days, you’ll find me with a sketchbook. It’s how I pay attention. It’s how I remember things. And it’s how Birdzo arrived.
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​And from 2017, I've founded my Art Studio and have been professionally illustrating at AJ Design Studio. Along the way, I’ve commissioned Brand stories + Mascots, Merchandise, Chocolate boxes, Editorial pieces and Recipe Notebooks,
Meet Birdzo!
Birdzo is a fun loving being with a big dreams and bigger heart!
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Birdzo and its friends wander into my comics with questions I’m usually too afraid to ask myself. They’re curious, clueless, and occasionally wise.
Birdzo doesn’t say much! They show up in my work often. You’ll see why.
All of my artworks and comics are original creations. Each piece showcases unique character designs and features my original character - Birdzo.
I take pride in the authenticity and creativity behind every art piece that I produce.
Explore my collection here! Thank you for visiting my page! :D
Let’s Work Together
If you’re looking for illustrated storytelling for your brand or yourself- that’s thoughtful, playful, and a little offbeat—you’re in the right place.
Real Stories. Real People. Real Loft.
Priya S.
Working with AJ Design Studio was an absolute delight! The custom illustrations captured our brand story perfectly. The attention to detail and creative vision exceeded all expectations.
Rahul M.
From initial concept to final delivery, everything was seamless. The illustrations brought our cookbook to life in ways we never imagined. Highly recommend for any food-related project!
Anjali K.
I needed custom illustrations for my restaurant brand and AJ delivered beyond my expectations. The artwork was vibrant, professional, and perfectly captured the essence of our cuisine. 10/10 experience.
